Our Story

Life is full of boxes to check, roles to play, dress codes for days.

And all those boxes can add up to feeling like a cookie cutter cog in a machine with the uniform to match.

But no one ever got ahead by treating life like a checklist.

So, how about a shortcut through the rat race they’ll never know you took. A better way to walk while you find your own way forward.

That’s what the shoes do.

Obviously good, secretly great.

After years working with big companies like Cole Haan, Allen Edmonds, and Adidas, we got frustrated by how bleak the landscape of dress shoes has become. Work is changing, technology is advancing, yet dress shoes are stuck in the past. We knew we wanted to create something new.

So , we tossed the complicated supply chains full of shortcuts and compromises, and partnered with one of the best tanneries in the world. Then, we went to the lab to create entirely new materials for soles that are way more comfortable than they have any right to be. We put that leather and science fiction into the hands of craftsmen in Portugal and here we are, with shoes whose style makes them obviously good, and whose undercover comfort makes them secretly great.

Let’s talk sustainability.

We source our leather from an ISO-certified sustainable tannery, manufacture our shoes in a fair wage factory, use 100% plastic-free packaging, and make shoes that last a lot longer than the fast-fashion, disposable dress shoes we share a price-point with. We don’t do this because we have to, or because we wanted a talking point, but because it’s the right thing to do. We’re pretty sure you agree.

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